Changing the Rules of the Game

Smartends was founded in February 2017. Since we started, prospects and partners have been contacting us every day. The reason is simple, we are solving a critically important issue for companies. They have good/great ideas for IoT applications that they need to bring to market, but they lack technical capability to design the custom hardware. We supply our customers hardware/firmware design expertise as business partners.

There are thousands of IoT start-ups with great ideas, but no funding. And thousands of companies with IoT proof of concepts that they can’t bring to market. We call this stall point "The Valley of Death".

We get companies over the "Valley of Death" by solving the technical issues and more importantly the price issue. Without the right price most projects are not feasible.
We start to design in Belgium with world class experts. When the design is finished , we industrialize it on a large scale which leads to a relatively low price thanks to our chinese and o.d.m. partners.
We have developed a business model where we work in partnership with companies. In exchange for a share in the company, we provide solutions at lower cost than they can do it themselves. That way we can grow together and make the world a better place.



Who’s Who

We wouldn’t be able to take SmartEnds to the next level without our incredible team of entrepreneurs who collaborate together to make each project come to life. Our staff runs like a well-oiled machine, offering all of our clients a smart and useful products aimed at making their lives better. Read below to learn more about the incredible SmartEnds team.

Management Team

Noman Ahmed

Founder & CEO

  • Noman Ahmed Founder BrighterBins

We trust Noman Ahmed with all of our technology needs. Eager and curious, Noman Ahmed proves that no technological feat is too big to tackle. He brings several years of Engineering and Product Development experience from working with technology companies like IMEC, Technicolor, and Cisco Systems. From business analysis to technological solutions, you want this hard-working innovator in your corner.

Imdad Laskar

Co-Founder & COO

  • Imdad Laskar BrighterBins CoFounder

Imdad Laskar is an expert in large volume production of electronic devices. He boasts years of experience and skills to the forefront in helping our business grow and evolve. Imdad brings the expertise gained from producing hundreds of thousands of devices for companies like Technicolor. Imdad Laskar managed to recruit an excellent team of professionals and win the attention of investors.

David Funk

Director Business Development

  • David Funk BrighterBins Berlin

David is based in our Berlin office and leads all our operations in the German market and the DACH region. David brings IoT Business Development, Industrial IoT,  Automotive, Connectivity, New Mobility, and Big Data (Analytics) experience to our team.  

Advisory Board

Stijn Van Walle

  • CFO BrighterBins

Stijn offered us full support in setting up the financial department. Evolving and moving towards a full tailor-made management reporting deck assisting all stakeholders to have a clear and updated view on the company performance. Going beyond the financial information, identifying KPI's, combining data to gather all insights needed to steer the company into success.

Tinne Vettenburg

  • Advisory Board BrighterBins

Tinne represents IMEC istart in our advisory board. IMEC istart is our valued investor and a shareholder. IMEC istart team has helped us grow in international markets and technology development. Imec istart is ranked the no.1 university-linked accelerator in Europe by UBI Global.

Peder L'orange

  • Katapult Accellerator BrighterBins

Peder represents Katapult Accelerator in our advisory board. Peder has helped us in growing our sales and business development to the Nordics. Katapult is an impact Accelerator based in Oslo. Together with Katapult, we believe in making a positive impact. We believe in technology as the key driver for change. We believe in the untapped talent of the world.

The Engineering team 

Muhammad Arsalan

Cloud Architect

Nick Koopmans

Machine Learning Architect

Awais Ehsan

Product Manager Hardware

Abdul Rafay

Senior Backend Engineer

Ateeq Ishtiaq

Firmware Architect

Ali Shahid

Field Application Engineer


+32 487 59 51 22

Vlasgaardstraat 52, 9000 Gent Belgium

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