Changing the Rules of the Game




  •  Partnerships

  • Launch multiple solutions to solve problem

  • Quick prototyping

Since founded in 2017, our partners and prospects have been contacting us every day.
The reason is simple; we are solving a critically important issue for companies. As their business partners, we supply hardware/firmware design expertise, offer Could AI platforms and deliver several ideas to the market. 

  • Ideas and applications are sexy, execution is usually not

  • Ideas are cheap, execution is hard 


  • Great Ideas - 
    no technical team or CTO

  • PoCs (Proof of Concept) 

  1. We start to design in Belgium with world class experts. 

  2. When the design is finished, we industrialize design and costs using our unique expertise in Manufacturing

  3. We keep costs low by doing testing and firmware design with experienced designers offshore


​We have developed a business model where we work in partnership with companies. In exchange for a share in the company, we provide solutions at lower cost than they can do it themselves.
That way we can grow together and make the world a better place.



Develop product & services for object detection applications 


"Our vision is to develop solutions that not only offers business value but also have a huge impact on our society and its environment. We believe in cultural diversity, no matter what background you have, caring about sustainability and its positive impact on the environment is crucial in order to commit to fulfill our mission.

We aim to have a business that is not only beneficial for our partners, employees and other stakeholders, but also will contribute to a sustainable environment and a better future. "



We wouldn’t be able to take SmartEnds to the next level without our incredible team of entrepreneurs who collaborate together to make each project come to life. Our staff runs like a well-oiled machine, offering all of our clients a smart and useful products aimed at making their lives better.

SmartEnds was founded by a complimentary team of Technical and Business experts.

Noman Ahmed and Imdad Laskar created the business when they saw a clear, unfilled need for better execution in the IoT market. We have years of experience manufacturing electronic devices and managing software teams. The Belgian team is supported by 10 people in Pakistan with PhDs and Master degrees in Electronic system design and wireless sensor networks.

Our Engineering and Design Center is located in Belgium and Sales office is located in UAE. 

Management Team

Noman Ahmed

Founder & CEO

  • Noman Ahmed Founder BrighterBins

We trust Noman Ahmed with all of our technology needs. Eager and curious, Noman Ahmed proves that no technological feat is too big to tackle. He brings several years of Engineering and Product Development experience from working with technology companies like IMEC, Technicolor, and Cisco Systems. From business analysis to technological solutions, you want this hard-working innovator in your corner.

Imdad Laskar

Co-Founder & COO

  • Imdad Laskar BrighterBins CoFounder

Imdad Laskar is an expert in large volume production of electronic devices. He boasts years of experience and skills to the forefront in helping our business grow and evolve. Imdad brings the expertise gained from producing hundreds of thousands of devices for companies like Technicolor. Imdad Laskar managed to recruit an excellent team of professionals and win the attention of investors.

Advisory Board

Stijn Van Walle

  • CFO BrighterBins

Stijn offered us full support in setting up the financial department. Evolving and moving towards a full tailor-made management reporting deck assisting all stakeholders to have a clear and updated view on the company performance. Going beyond the financial information, identifying KPI's, combining data to gather all insights needed to steer the company into success.

Tinne Vettenburg

  • Advisory Board BrighterBins

Tinne represents IMEC istart in our advisory board. IMEC istart is our valued investor and a shareholder. IMEC istart team has helped us grow in international markets and technology development. Imec istart is ranked the no.1 university-linked accelerator in Europe by UBI Global.

Peder L'orange

  • Katapult Accellerator BrighterBins

Peder represents Katapult Accelerator in our advisory board. Peder has helped us in growing our sales and business development to the Nordics. Katapult is an impact Accelerator based in Oslo. Together with Katapult, we believe in making a positive impact. We believe in technology as the key driver for change. We believe in the untapped talent of the world.

The Engineering team 

Muhammad Arsalan

Cloud Architect

Nick Koopmans

Machine Learning Architect

Awais Ehsan

Product Manager Hardware

Abdul Rafay

Senior Backend Engineer

Ateeq Ishtiaq

Firmware Architect

Ali Shahid

Field Application Engineer


+32 487 59 51 22

Vlasgaardstraat 52, 9000 Gent Belgium

All rights reserved ©2017 by SmartEnds.