
About Us
What and who we are.
SmartEnds rapidly innovate within water and waste management with a focus on flexibility, price and quality.
Through the last years we've delivered solutions in 15+ countries to satisfied customers - and we're not stopping.

Other pages:
Synergies
Read about how SmartEnds works and our daughter company BrighterBins.
TEAM
Read about the amazing team that works to brings the future just a bit closer.
Synergies
Flexbility
Flexibility in focus
We make our solutions synergy-friendly, both with each other and with outside systems or products.
Our team is ready to aid you in the process, even if we need to make modifications.
We believe the future of IoT is synergy rather than separation. Therefore we use an open API for our product and we're AWS certified - both meaning we easily cooperate with existing systems.

We innovate trash.
BrighterBins is our biggest daughter company. It is a key player in the waste management industry, developing the IoT solutions of tomorrow.
BrighterBins develop the next-generation smart-solutions for waste management and haulers around the world.
Primarily the BrighterHauling solution.
Check out the BrighterBins site:

The Team
Our Management

Noman Ahmed
CEO
It didn’t take long for Noman Ahmed to make a big impact as our Chief Executive Officer. Noman Ahmed brings 20 years of product design and R&D experience from working with technology companies like Cisco Systems and Technicolor.

Imdad Laskar
COO
Driven and result-oriented with a strong focus on leadership skills enabling to lead complex, global, and multi-site operations. An executive with 22 years of experience in Telco Operators and Equipment Suppliers in Europe and the Middle East.

Stijn Van Walle
CFO
A professional who keeps an eye on the money. Stijn brings 10+ years of experience in finance management and finance control in multinationals and consultancy companies. He is Financial Advisor at PKF-VMB.
Our Advisors


IR
Geert Sonck
Market Intelligence Consultant
Tinne Vettenburg
Venture Accelleration Manager
IMEC istart
.jpg)
Jonas Skattum Svegaarden
CEO Katapult Ocean
Nordic Sales Team

Theodor Hauge Engesæth
Team Leader Nordics

William Störtebecker
Case Analysis & Installment

Anders Vereide
Sales Development Manager Nordics

Nikoline Sejersted
Social Media Operator

Mia Riseth
HR & Networking planner
German Sales Team

Noel Beinhorn
Sales Development DACH regions
The R&D Team

Abdul Rafay
Team Lead Platform Development

Nick Koopmans
Machine Learning Expert

Abdullah Riaz
Front End Engineer

Awais Ehsan
Hardware Architect

Ali Shahid
Field Application Engineer

Ahmed Usman
Production and Delivery Manager
_edited.jpg)
Ateeq Ishtiaq
Firmware Architect

Rizwan Saleem
Product Team Lead

Mubeen Khalid
Firmware Developer

Farhan Ahmad
Machine Learning Engineer