About Us

What and who we are.

SmartEnds rapidly innovate within water and waste management with a focus on flexibility, price and quality.

Through the last years we've delivered solutions in 15+ countries to satisfied customers - and we're not stopping.

Other pages:


Read about how SmartEnds works and our daughter company BrighterBins.


Read about the amazing team that works to brings the future just a bit closer.

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Flexibility in focus

We make our solutions synergy-friendly, both with each other and with outside systems or products.

Our team is ready to aid you in the process, even if we need to make modifications. 

We believe the future of IoT is synergy rather than separation. Therefore we use an open API for our product and we're AWS certified - both meaning we easily cooperate with existing systems. 

We innovate trash.

BrighterBins is our biggest daughter company. It is a key player in the waste management industry, developing the IoT solutions of tomorrow. 

BrighterBins develop the next-generation smart-solutions for waste management and haulers around the world.

Primarily the BrighterHauling solution.

Check out the BrighterBins site:


- so far
  • BrighterBins

  • BrighterWater

  • Geolokr

  • BrightLock


The Team

Our Management

  • Noman Ahmed Founder BrighterBins
Noman Ahmed


It didn’t take long for Noman Ahmed to make a big impact as our Chief Executive Officer. Noman Ahmed brings 20 years of product design and R&D experience from working with technology companies like Cisco Systems and Technicolor.

  • Imdad Laskar BrighterBins CoFounder
Imdad Laskar


Driven and result-oriented with a strong focus on leadership skills enabling to lead complex, global, and multi-site operations. An executive with 22 years of experience in Telco Operators and Equipment Suppliers in Europe and the Middle East.

  • Stijn Van Walle BrighterBins CoFounder
Stijn Van Walle


A professional who keeps an eye on the money. Stijn brings 10+ years of experience in finance management and finance control in multinationals and consultancy companies. He is Financial Advisor at PKF-VMB.

Our Advisors 

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Geert Sonck

Market Intelligence Consultant

Tinne Vettenburg

Venture Accelleration Manager

IMEC istart

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Jonas Skattum Svegaarden

CEO Katapult Ocean

Nordic Sales Team

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Theodor Hauge Engesæth

Team Leader Nordics

William Störtebecker

Case Analysis & Installment

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Anders Vereide

Sales Development Manager Nordics

Nikoline Sejersted

Social Media Operator

Mia Riseth

HR & Networking planner

German Sales Team

Noel Beinhorn

Sales Development DACH regions

The R&D Team

Abdul Rafay

Team Lead Platform Development

Nick Koopmans

Machine Learning Expert

Abdullah Riaz

Front End Engineer

Awais Ehsan

Hardware Architect

Ali Shahid

Field Application Engineer

Ahmed Usman

Production and Delivery Manager

Ateeq Ishtiaq

Firmware Architect

 Rizwan Saleem

Product Team Lead

Mubeen Khalid

Firmware Developer

Farhan Ahmad

Machine Learning Engineer


Vlasgaardstraat 52, 

9000, Gent, Belgium


+32 487 59 51 22

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2021 by BrighterBins©