IoT for Impact
Our Solutions

The Product

We combine IoT software and hardware to tackle big challenges like Waste and Water at scale.

SmartEnds is the Internet of Things (IoT) management solution for Waste Management utilizing edge computing, cloud services and highly optimized sensors. Our product is BrighterBins, the #1 solution for intelligent Waste Management with its unique combination of software and modular hardware. It integrates software and four modular exchangeable sensors:

Object Detection Sensor
Time of Light Laser Sensor
Ultrasonic Sensor
GPS (to be released soon)
Our Solutions

Product and Services

Products  in Combination

SmartEnd’s API Services
  • Route optimization services
  • Location based services (e.g. pick up alert , fire alaram)
  • Prediction service (e.g. filling level)
  • Image analysis
  • Accessible and usable by 3rd parties
Software Suite
  • Provided by SmartEnd
  • Utilising the SmartEnd API
  • Hosted and on-premises
  • Dashboards for monitoring, route optimization, provisioning and management
  • Image analysis using ML for recognition and
    detection (objects &people)
Hardware Solution
  • Enabling customers to start easy
  • Modular sensor solution
  • Modules: Camera, Laser, Ultrasonic, Gps
  • Industry proven and reliable
  • Highly cost-optimized

Smartend's Products and Solutions

BrighterBins

Discover More ->

BrighterBins is the most complete, versatile and modular IoT Platform for Smart Waste Management in particular and can be extended to other areas such as security and site/building maintenance. The core services utilizing this versatility are spanning from routing to prediction to image analysis. We offer the data via API or through our own software applications.

Geolokr

Discover More ->

Tracking your goods, waste or others.

Our Geolokr modules provide easy GPS tracking - creating a sturdy, cheap and flexible solution. Track shipping, monitor container rental and more. + optional fill level, temperature and motion monitoring

Smartlock (to be release soon)

Discover More ->

Full control over your assets

A flexible bin-locking solution, only allowing access to paying customers or when bins are empty With BrightLock you get full control over your bins or containers. Allowing solutions that previously have been impossible due to high costs.

About Us

OUR STORY

BrighterBins is the brainchild of Noman Ahmed. Noman likes to take his children to the local park. A clean park preferably. Irritated by the overflowing public bins, he wondered: 'What if these bins could tell us when they are full? What if bins could talk?' As he was staring into the void, an idea started developing. He walked home, of course with his kids, contemplating how he could give bins a brain. 

​Many a time Noman hit the steering wheel of his car in frustration, his speed reduced to a snail's pace as he trailed behind  a garbage hauler on its round. Noman felt a bout of eco-anxiety coming up, thinking of the level of CO2 emissions produced by the cars stuck in traffic. 'If these bins had brains and talked, we could empty them more efficiently and certainly not during rush hour. This would also reduce CO2 emissions,' Noman pondered. ​

Noman shared his ideas with Imdad Laskar, his former boss, who immediately saw the potential of the idea. From there they started their entrepreneurial journey. Noman's interest in IoT, machine learning and artificial intelligence and Imdad's expertise in manufacturing and international B2B sales resulted in the establishment of the company SmartEnds (est. 2017). SmartEnds develops products and services for IoT object detection applications. 

And then one day the pieces of the puzzle fell into place. A cost-effective smart waste bin sensor with a flexible design, fit for any type of waste bin, was the answer to overflowing bins and inefficient waste pickup. After intense R&D, their idea materialized into a product. In 2019 Noman and Imdad launched their first product BrighterBins.

Join our team
Noman Ahmed

CEO & Founder

It didn’t take long for Noman Ahmed to make a big impact as our Chief Executive Officer. Noman Ahmed brings 20 years of product design and R&D experience from working with technology companies like Cisco Systems and Technicolor.

Imdad Laskar

CCO & Founder

Driven and result-oriented with a strong focus on leadership skills enabling to lead complex, global, and multi-site operations. An executive with 22 years of experience in Telco Operators and Equipment Suppliers in Europe and the Middle East.

Solving todays problems, at
tomorrows pace
Smartends creates software applications and smart sensors to solve
challenges in the waste and water industry.
sCHEDULE A CALL
Subtitle

Latest news

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Blog title heading will go here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros

Read more ->

Blog title heading will go here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros

Read more ->

Blog title heading will go here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros

Read more ->

SUBTITLE

Open Positions

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

all open positions ->
Job Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Location

Contract type

Job Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Location

Contract type

Job Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Location

Contract type

Apply spontaneously

Didn’t find what you were looking for? Contact us

Inquiries

Are you a potential customer, partner or investor?

Write an inquiry
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Disclaimer

Privacy Policy

Cookie Policy

Contact us
Belgium Office/HQ
Vlasgaardstraat 52, 9000, Gent, Belgium

info@smartends.com

+32 487 59 51 22

Nordic Office:
Kongens gate 11A, 0153 Oslo, Norway

Theodor Hauge Engesæth
theodor@smartends.com
+47 480 37 529

Copyright @ Smart ends (BV) 2022. VAT No. BE 0673.512.273