Product and Services

Products in Combination

SmartEnd’s API Services

Route optimization services
Location based services (e.g. pick up alert , fire alaram)
Prediction service (e.g. filling level)
Image analysis
Accessible and usable by 3rd parties

Software Suite

Provided by SmartEnd
Utilising the SmartEnd API
Hosted and on-premises
Dashboards for monitoring, route optimization, provisioning and management
Image analysis using ML for recognition and
detection (objects &people)

Hardware Solution

Enabling customers to start easy
Modular sensor solution
Modules: Camera, Laser, Ultrasonic, Gps
Industry proven and reliable
Highly cost-optimized

Smartend's Products and Solutions

BrighterBins

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BrighterBins is the most complete, versatile and modular IoT Platform for Smart Waste Management in particular and can be extended to other areas such as security and site/building maintenance. The core services utilizing this versatility are spanning from routing to prediction to image analysis. We offer the data via API or through our own software applications.

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Geolokr

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Tracking your goods, waste or others.

Our Geolokr modules provide easy GPS tracking - creating a sturdy, cheap and flexible solution. Track shipping, monitor container rental and more. + optional fill level, temperature and motion monitoring

Smartlock (to be release soon)

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Full control over your assets

A flexible bin-locking solution, only allowing access to paying customers or when bins are empty With BrightLock you get full control over your bins or containers. Allowing solutions that previously have been impossible due to high costs.

About Us

OUR STORY

BrighterBins is the brainchild of Noman Ahmed. Noman likes to take his children to the local park. A clean park preferably. Irritated by the overflowing public bins, he wondered: 'What if these bins could tell us when they are full? What if bins could talk?' As he was staring into the void, an idea started developing. He walked home, of course with his kids, contemplating how he could give bins a brain.

Many a time Noman hit the steering wheel of his car in frustration, his speed reduced to a snail's pace as he trailed behind a garbage hauler on its round. Noman felt a bout of eco-anxiety coming up, thinking of the level of CO2 emissions produced by the cars stuck in traffic. 'If these bins had brains and talked, we could empty them more efficiently and certainly not during rush hour. This would also reduce CO2 emissions,' Noman pondered.

Noman shared his ideas with Imdad Laskar, his former boss, who immediately saw the potential of the idea. From there they started their entrepreneurial journey. Noman's interest in IoT, machine learning and artificial intelligence and Imdad's expertise in manufacturing and international B2B sales resulted in the establishment of the company SmartEnds (est. 2017). SmartEnds develops products and services for IoT object detection applications.

And then one day the pieces of the puzzle fell into place. A cost-effective smart waste bin sensor with a flexible design, fit for any type of waste bin, was the answer to overflowing bins and inefficient waste pickup. After intense R&D, their idea materialized into a product. In 2019 Noman and Imdad launched their first product BrighterBins.

Join our team

Noman Ahmed

CEO & Founder

It didn’t take long for Noman Ahmed to make a big impact as our Chief Executive Officer. Noman Ahmed brings 20 years of product design and R&D experience from working with technology companies like Cisco Systems and Technicolor.

Imdad Laskar

CCO & Founder

Driven and result-oriented with a strong focus on leadership skills enabling to lead complex, global, and multi-site operations. An executive with 22 years of experience in Telco Operators and Equipment Suppliers in Europe and the Middle East.