Cookie policy

1. What is the purpose of this policy?

Smart Ends BV is a private limited liability company incorporated under Belgian law, having its registered office at 9000 Ghent, Volmolenstraat 52, Belgium and is registered with the Crossroads Bank of Enterprises under the number BE 0673.512.273 (hereinafter “Smart Ends”, “we” or “us”).

This is the policy of Smart Ends with respect to the use of cookies on our SmartEnds.com platform (the platform through which a client of Smart Ends and/or you (as end user) can, create, share and read visual instructions, manuals and other content, hereinafter “Platform“) and our website (hereinafter the “Website”). This cookie policy serves to inform you of the cookies we use, so that you can easily manage your cookie-settings.

This cookie policy should be read together with our Privacy Policy, which can be found here.

2. What are cookies and why are they used?

Cookies are small pieces of information in the form of text files, created by a program on the server of the Platform or Website, which are then stored on your computer or mobile device via your browser. The Belgian Act on Electronic Communications (transposition of the European e-Privacy Directive) and the General Data Protection Regulation 2016/679 applies to them.

Some of the cookies that we use on our Platform and Website are essential to make this Platform and Website work, others serve to provide you a better, faster and safer user experience. For instance, by using cookies you do not need to identify yourself repeatedly, e.g. for personalized services (such as filling in your user name or password, selecting a language, etc.).


3. Which cookies does Binders use?

Cookies are often classified in the following categories:
“analytical cookies”: cookies that compile statistics on certain information (e.g. popularity, number of visitors);
“technical/necessary cookies”: cookies that improve the functioning and the features of the Platform or Website in order to simplify the use of the Platform or Website. Certain functions or features of the Platform and/or Website cannot be provided without the use of these cookies;
“session cookies”: cookies that are automatically erased once the user closes the Platform or Website;  
“persistent cookies”: cookies that remain on a user’s computer or device even after the user closes the Platform or Website, and stay there for a certain period of time (e.g. several minutes, days or years);
“first party cookies”: cookies that are installed and managed by Smart Ends itself; and “third party cookies”: cookies that are installed and managed by a third party during a user’s visit of our Platform or Website.

You will find more information on the specific cookies that we use on our Platform and/or Website in section 3.b. below, and you will learn how to manage these cookies (including, if desired, how to delete them) under section 4
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.b) Specific cookies on the Platform and Website
Please find below a list of the cookies that we are using on our Platform and/or Website (as applicable):

Type of cookie Name Information collected  Purpose  Storage period First party vs. third party cookies
Technical/necessary cookies

Technical/necessary cookies are indispensable for the proper functioning of the Platform and/or Website and for certain specific services requested by the visitor/user. For instance, it allows you to navigate between the different parts of the Platform or Website and make it more pleasant for visitors to use them. For example, these cookies can remember your language preferences, whether or not you are using our Platform or Website for the first time, and irrespective of whether you have accepted our cookie banner, etc.

Due to the technical necessity of these cookies, only an information obligation applies and these cookies cannot be refused by the visitor of the Platform or Website as applicable.

 manual-login Session id Keep track of user sessions in our application Valid for 8 days after issuing First party
intercom-session-xyz Session id Keep track of user sessions for our support chat Valid for 1 week after issuing Third Party: Intercom

https://www.intercom.com/legal/privacy
Analytical cookies (non-necessary cookies)

Analytical cookies compile statistics on certain information (e.g. popularity, number of users, etc.). These cookies allow us to recognize the visitors, to count the number of visitors and to identify the way in which they navigate. This allows us to improve the user navigation and to ensure that visitors can faster and more easier find what they need.

Analytical cookies are only placed after acceptance by the user/visitor.

 _ga Unique user id Keeps track of user identity Valid for 2 years after issuing Third Party: Google

https://marketingplatform.google.com/about/analytics/terms/us/
_gid Unique user id Keeps track of user identity Valid for 1 day after issuing Third Party: Google

https://marketingplatform.google.com/about/analytics/terms/us/
drift_aid Unique user id Keeps track of user identity for our corporate site chat Valid for 2 years after issuing Third Party: Drift

https://www.drift.com/privacy-policy/ 
drift_campaign_refresh Session id Keeps track of the users current session for our corporate site chat Valid for 30 minutes after issuing Third Party: Drift

https://www.drift.com/
privacy-policy/ 
driftt_aid Unique user id Keeps track of user identity for our corporate site chat Valid for 2 years after issuing Third Party: Drift

https://www.drift.com/privacy-policy/ 
nQ_cookieId Unique user id Keeps track of user identity for our corporate site Valid for 1 year Third Party: Albacross

https://albacross.com/privacy-policy/
nQ_userVisitId Session id Keeps track of user session for our corporate site Valid for 1 year Third Party: Albacross

https://albacross.com/privacy-policy/
Other non-necessary cookies
Advertising cookies (non-necessary cookies)

Advertising cookies are cookies used for personalized advertisement. 

Such cookies will only be placed after acceptance by the user/visitor.


4. How can you manage/delete these cookies?

All major internet browsers offer the option to manage the cookies that were installed on your computer or mobile device.

In case you do not want that our Platform or Website places cookies on your computer or mobile device, you may limit or delete this easily by adjusting your browser or mobile settings. In addition, you can set you browser or mobile settings in such a way that you get a notification every time you receive a cookie on your computer or mobile device, so that you can decide whether you wish to accept this cookie or not, or even prevent cookies from being created or stored on the hard drive of your computer. As a result, you may choose to block all cookies or only accept cookies from certain platforms or websites.

Please note that when you disable certain cookies, it is possible that certain parts of our Platform or Website will no longer function (properly) and you will no longer enjoy an optimal user experience. Smart Ends cannot guarantee access to and operation of the Platform or Website if you have disabled the creation of cookies by your internet browser. Accepting cookies makes browsing the internet much easier and ensures that the platforms and websites you visit perform better. The use of cookies is generally accepted by internet users.

Information regarding how to manage and delete cookies via the settings of your browser is accessible on the following websites (as amended from time to time by the relevant third party browser provider):

We process the personal data that we collect through our cookies. You can read in our Privacy Policy how this processing takes place and which rights you have.

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5. Changes to this cookie policy

Smart Ends may amend this cookie policy at all times for example in order to update it as a result of the use of new functionalities on our Platform or Website. Any changes we may make to our cookie policy will be indicated on the Platform and/or Website and when proportionate in line with the significance of the changes, may be notified to you by e-mail or advised to you on your next log-in to the Platform or your next Website-visit. The date of the most recent version is shown in the top right-hand corner of the cookie policy. Please review Smart Ends cookie policy periodically to stay informed of changes that may affect you.


6. Applicable law and competence

This cookie policy shall be governed, interpreted, and implemented in accordance with Belgian laws.
The Ghent Courts (department Ghent) are exclusively competent to decide on any dispute that may arise from the interpretation or implementation of this cookie policy, without prejudice to the consumer’s right to present a dispute before a competent court on the basis of a mandatory statutory provision.

7. Contact

If you have any questions, comments or complaints in relation to this cookie policy, please feel free to contact us by e-mail at info@smartends.com.Last updated: February 16th 2022